We design mobile apps and web interfaces that get noticed.

Work: Appetude

 

Appetude

A New York startup, Appetude makes discovering and ordering food social. The Appetude team approached us to redesign its homepage with the goal of increasing conversion and improving the overall user experience.

Analysis

In our analysis of the current design we identified several factors that were negatively affecting the site's performance and should be addressed in the redesign.

 
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Our solution

In redesigning the homepage, our primary goals were to make it immediately clear what the site is about – discovering dishes that you can order – and to entice users to take action.

 
appetude-02.jpg
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