Work: Petro River Oil
Petro River Oil
Petro River is a group of oil industry experts who monitor and evaluate geologic trends in the mid-continent region. The Petro team asked us to analyze their website for potential improvements, which lead to a redesign.
Aside from an outdated look and feel, the original website had structural flaws that negatively affected its ability to communicate what the organization is about and to enable visitors to get in touch.
After discussing our analysis of the current site with the Petro team, we agreed that a redesign would be the best solution. We created a website that reinforces the organization's professional image and presents the content in a way that is easy to browse and absorb.